The powersports world continues to evolve, bringing innovation, partnerships, and striking design updates. Here’s a look at the most notable developments this week:
Harley-Davidson has allocated a significant portion of its headquarters to a growing craft distillery.
Honda is preparing to introduce the next-generation CRF300F trail bike.
The National Powersports Dealer Association (NPDA) and the Powersports Rep Association (PRA) have formed a partnership to enhance communication and collaboration across dealers, vendors, and representatives.
Kove has refreshed its 450RR and may be hinting at a larger inline-four model for select markets.
Ducati has unveiled a Renaissance-inspired MotoGP livery for Team Lenovo at the Mugello circuit.
Harley-Davidson HQ Welcomes a Craft Distillery
Central Standard Craft Distillery will occupy a large section of Harley-Davidson’s historic headquarters. The distillery plans to expand its operations significantly, moving into the available space with the goal of increasing production capacity and creating a deeper connection with the local community. Both Harley and the distillery see the arrangement as a positive collaboration that leverages the heritage and visibility of the iconic campus.
Honda Prepares the Next CRF300F
Honda is gearing up to release a new iteration of the CRF300F trail bike. The model features a fuel-injected, air-cooled single-cylinder engine, a six-speed gearbox, telescopic fork, linked rear shock, and classic CRF styling. Enhancements may include an oil cooler and upgraded swingarm. Positioned as a capable, approachable trail bike, the CRF300F is expected to appeal to both newcomers and experienced riders seeking a versatile off-road option.
PRA and NPDA Join Forces
The Powersports Rep Association and the National Powersports Dealer Association have announced a strategic partnership to improve collaboration between dealerships, sales representatives, and vendors. The initiative focuses on fostering transparent communication, certified professional development, and stronger business relationships, aiming to enhance operational efficiency and overall industry standards.
Kove Updates 450RR
Kove has unveiled a refreshed version of its 450RR sportbike, featuring Panigale-inspired styling, adjustable suspension, and high-performance brakes. Type-approval documents suggest the potential for a larger inline-four model, hinting at future expansion in high-performance offerings for enthusiasts seeking an affordable alternative to premium sportbikes.
Ducati’s “Knight and Steed” MotoGP Livery
For its latest MotoGP appearance at Mugello, Ducati has introduced a new special-edition livery for Team Lenovo. Designed by Aldo Drudi with historical input, the graphics draw on Renaissance art, symbolizing strategy and strength through motifs of lions and foxes. The livery reflects Ducati’s philosophy of blending artistry with cutting-edge technology, creating a visually striking tribute to both the sport and cultural heritage.
This week’s highlights demonstrate the range of innovation, collaboration, and design excellence shaping the powersports industry. From strategic partnerships to bold design statements, manufacturers are pushing boundaries and redefining the riding experience.